3 resources we recommend

If you care about marketing, creativity, and building a career in this industry, AAF SF Bay is a community built for that. We bring together students, early-career professionals, founders, educators, and industry leaders at every stage.

Our goal is simple: bring these perspectives into the same room—and the same conversation. Through events, discussions, shared resources, and open exchange, we create a space where learning feels natural and connections happen organically.

Below are a few curated resources from our board that we recommend and have found useful, whether you’re just getting started or already working in the industry.

  • Dear Marketers with Emily Kramer & Friends

    If you want to understand how modern marketing leaders actually think — this is one of the smartest conversations happening right now.

    Best for:
    • Early- and mid-career marketers 
    • Founders building marketing systems 
    • Anyone who wants to understand how real marketing operators think 

    Recommended by: Wendy Chan, Marketing & Communications ManagerPrograms Co-Chair, AAF SF Bay

    Listen

  • B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices

    A clear and actionable guidebook for anyone working in B2B communications, PR, or reputation building.

    Best for:
    • PR professionals
    • B2B marketers
    • Founders building thought leadership

    Recommended by: Marthinus JC van Loggerenberg, University of San Francisco Ad Program Director, Associate Professor

    Learn More

  • AdAge Online

    If you want to know what’s shaping the industry before everyone else talks about it.

    Best for:
    • Staying up to date on campaigns and trends
    • Tracking agency and brand movements
    • Understanding where the industry is heading 

    Recommended by: Luchika Roshka, Marketing Specialist, Brand Activations & Experiential Campaigns. Membership Chair, AAF SF Bay

    Learn More